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We are the Siebel Center for Design– SCD for short. We believe in using Design Thinking as an approach to promote Human-Centered Design (HCD) and mandated quick iterations. We also aim to foster multidisciplinary collaborations across campus.

We want to show you that design is EVERYWHERE– not just in products or art. Design thinking and Human-Centered Design allow you, the designer, to better understand who it is you are designing for, regardless of what it is you may be designing.

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